Cover Image

Managing the marketing function: concepts, analysis, and application /

Bibliographic Details
Main Author: Rathmell, John M.
Format: Book
Language:English
Published: New York : Wiley, [1969]
Series:Wiley marketing series.
Subjects:
Marketing > Management.
Description
Physical Description:xxi, 636 pages : illustrations ; 23 cm.
Bibliography:Bibliographical footnotes.
ISBN:0471709247