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Managing the marketing function: concepts, analysis, and application /

Bibliographic Details
Main Author: Rathmell, John M.
Format: Book
Language:English
Published: New York : Wiley, [1969]
Series:Wiley marketing series.
Subjects:
Marketing > Management.

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Call Number: HF5415.13 .R3
 
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HF5415.13 .R3 Available