APA (7th ed.) Citation

Rice, C. S. (1966). How to plan and execute the marketing campaign: Strategies for research, budget, copy, media merchandising, and market testing, plus an actual marketing campaign document and 42 classic case histories in modern marketing. Dartnell.

Chicago Style (17th ed.) Citation

Rice, Craig S. How to Plan and Execute the Marketing Campaign: Strategies for Research, Budget, Copy, Media Merchandising, and Market Testing, Plus an Actual Marketing Campaign Document and 42 Classic Case Histories in Modern Marketing. Chicago: Dartnell, 1966.

MLA (9th ed.) Citation

Rice, Craig S. How to Plan and Execute the Marketing Campaign: Strategies for Research, Budget, Copy, Media Merchandising, and Market Testing, Plus an Actual Marketing Campaign Document and 42 Classic Case Histories in Modern Marketing. Dartnell, 1966.