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How to plan and execute the marketing campaign ; strategies for research, budget, copy, media merchandising, and market testing, plus an actual marketing campaign document and 42 classic case histories in modern marketing /

Bibliographic Details
Main Author: Rice, Craig S.
Format: Book
Language:English
Published: Chicago : Dartnell, [1966]
Subjects:
Marketing.

Evans: Library Stacks

Holdings details from Evans: Library Stacks
Call Number: HF5415.1 .R5
 
Call Number Status Get It
HF5415.1 .R5 Available

Evans: Library Stacks

Holdings details from Evans: Library Stacks
Call Number: HF5415.1 .R5
 
Call Number Status Get It
HF5415.1 .R5 Missing