Cover Image

Adoption of the marketing concept: fact or fiction? : A case study in depth /

Bibliographic Details
Main Author: Vizza, Robert F.
Corporate Author: Sales Executives Club of New York
Other Authors: Chambers, Thomas E., Cook, Edward Joseph, 1925-
Format: Book
Language:English
Published: [New York] : [Sales Executives Club], [1967]
Series:Sales Executives Club of New York series on finding solutions to sales problems
Subjects:
Marketing.
Marketing research.
Description
Item Description:"Prepared under the direction of the Research Committee of the Sales Executives Club of New York."
Physical Description:viii, 128 pages : illustrations
Bibliography:Bibliographical footnotes.