Adoption of the marketing concept: fact or fiction? : A case study in depth /

Bibliographic Details

Main Author:	Vizza, Robert F.
Corporate Author:	Sales Executives Club of New York
Other Authors:	Chambers, Thomas E., Cook, Edward Joseph, 1925-
Format:	Book
Language:	English
Published:	[New York] : [Sales Executives Club], [1967]
Series:	Sales Executives Club of New York series on finding solutions to sales problems
Subjects:	Marketing. Marketing research.