Strategic market planning : problems and analytical approaches /

Bibliographic Details
Main Author:	Abell, Derek F., 1938-
Other Authors:	Hammond, John S., 1937-
Format:	Book
Language:	English
Published:	Englewood Cliffs, N.J. : Prentice-Hall, [1979]
Subjects:	Marketing > Management. Marketing > Management > Case studies.

Description
Physical Description:	xii, 527 pages : illustrations ; 24 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	013851089X :