Strategic market planning : problems and analytical approaches /

Bibliographic Details
Main Author:	Abell, Derek F., 1938-
Other Authors:	Hammond, John S., 1937-
Format:	Book
Language:	English
Published:	Englewood Cliffs, N.J. : Prentice-Hall, [1979]
Subjects:	Marketing > Management. Marketing > Management > Case studies.

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