| Tag |
First Indicator |
Second Indicator |
Subfields |
| LEADER |
00000cam a2200000 4500 |
| 001 |
in00000200480 |
| 005 |
20151009060820.0 |
| 008 |
720914s1966 iluh b 10000 eng d |
| 010 |
|
|
|a 66007667
|
| 035 |
|
|
|a (OCoLC)00406700
|
| 035 |
|
|
|9 AAX4579AM
|
| 040 |
|
|
|a DLC
|c AKR
|d OCL
|d TXA
|d UtOrBLW
|
| 049 |
|
|
|a TXAM
|c [850892]
|
| 050 |
|
0 |
|a HF5822
|b .B53
|
| 082 |
0 |
|
|a 659.1019
|
| 100 |
1 |
|
|a Bogart, Leo.
|
| 245 |
1 |
0 |
|a Psychology in media strategy ;
|b proceedings of a symposium sponsored by the Media Research Committee of the American Marketing Association, with contributions by Raymond A. Bauer [and others].
|
| 264 |
|
1 |
|a Chicago :
|b American Marketing Association,
|c [1966]
|
| 300 |
|
|
|a 104 pages :
|b facsimiles ;
|c 23 cm.
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a unmediated
|b n
|2 rdamedia
|
| 338 |
|
|
|a volume
|b nc
|2 rdacarrier
|
| 500 |
|
|
|a Cover title.
|
| 504 |
|
|
|a Bibliography: pages 99-104.
|
| 650 |
|
0 |
|a Advertising
|x Psychological aspects.
|
| 650 |
|
0 |
|a Advertising
|x Research.
|
| 700 |
1 |
|
|a Bauer, Raymond Augustine,
|d 1916-1977.
|
| 710 |
2 |
|
|a American Marketing Association.
|b Media Research Committee.
|
| 999 |
|
|
|a MARS
|
| 999 |
f |
f |
|s 41d9be5b-9892-3845-9c0a-f9e8d7ca4e6c
|i a7d03825-c087-3a10-93ae-cee955833384
|t 0
|
| 952 |
f |
f |
|p normal
|a Texas A&M University
|b College Station
|c Sterling C. Evans Library
|d Evans: Library Stacks
|t 0
|e HF5822 .B53
|h Library of Congress classification
|i unmediated -- volume
|m A14802851357
|
| 998 |
f |
f |
|a HF5822 .B53
|t 0
|l Evans: Library Stacks
|