Psychology in media strategy ; proceedings of a symposium sponsored by the Media Research Committee of the American Marketing Association, with contributions by Raymond A. Bauer [and others].

Bibliographic Details
Main Author:	Bogart, Leo
Corporate Author:	American Marketing Association. Media Research Committee
Other Authors:	Bauer, Raymond Augustine, 1916-1977
Format:	Book
Language:	English
Published:	Chicago : American Marketing Association, [1966]
Subjects:	Advertising > Psychological aspects. Advertising > Research.

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