Cover Image

Psychology in media strategy ; proceedings of a symposium sponsored by the Media Research Committee of the American Marketing Association, with contributions by Raymond A. Bauer [and others].

Bibliographic Details
Main Author: Bogart, Leo
Corporate Author: American Marketing Association. Media Research Committee
Other Authors: Bauer, Raymond Augustine, 1916-1977
Format: Book
Language:English
Published: Chicago : American Marketing Association, [1966]
Subjects:
Advertising > Psychological aspects.
Advertising > Research.
Description
Item Description:Cover title.
Physical Description:104 pages : facsimiles ; 23 cm.
Bibliography:Bibliography: pages 99-104.