APA (7th ed.) Citation

Bogart, L., & Bauer, R. A. (1966). Psychology in media strategy: Proceedings of a symposium sponsored by the Media Research Committee of the American Marketing Association, with contributions by Raymond A. Bauer [and others]. American Marketing Association.

Chicago Style (17th ed.) Citation

Bogart, Leo, and Raymond Augustine Bauer. Psychology in Media Strategy: Proceedings of a Symposium Sponsored by the Media Research Committee of the American Marketing Association, with Contributions by Raymond A. Bauer [and Others]. Chicago: American Marketing Association, 1966.

MLA (9th ed.) Citation

Bogart, Leo, and Raymond Augustine Bauer. Psychology in Media Strategy: Proceedings of a Symposium Sponsored by the Media Research Committee of the American Marketing Association, with Contributions by Raymond A. Bauer [and Others]. American Marketing Association, 1966.