Cover Image

Measuring advertising effectiveness ; selected readings /

Bibliographic Details
Main Author: Wheatley, John J.
Format: Book
Language:English
Published: Homewood, Ill. : R. D. Irwin, 1969.
Series:AMA reprint series.
Subjects:
Advertising.
Description
Item Description:Articles selected from materials published by the American Marketing Association.
Physical Description:ix, 233 pages : illustrations ; 23 cm.
Bibliography:Includes bibliographies.