Cover Image

Measuring advertising effectiveness ; selected readings /

Bibliographic Details
Main Author: Wheatley, John J.
Format: Book
Language:English
Published: Homewood, Ill. : R. D. Irwin, 1969.
Series:AMA reprint series.
Subjects:
Advertising.

Remote Storage

Holdings details from Remote Storage
Call Number: HF5821 .W48
 
Call Number Status Get It
HF5821 .W48 Available