Methods of readership research ; a thesis on some of the methodological problems encountered when studying certain consumer habits and attitudes from a marketing point of view.
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Lund :
CWK Gleerup,
[1965]
|
| Series: | Lund business studies.
|
| Subjects: |
| Item Description: | Akademisk avhandling - Lund. Extra title page inserted. |
|---|---|
| Physical Description: | v, 266 pages : illustrations ; 23 cm. |
| Bibliography: | Bibliography: pages 248-260. |