Methods of readership research ; a thesis on some of the methodological problems encountered when studying certain consumer habits and attitudes from a marketing point of view.

Bibliographic Details
Main Author: Schyberger, Bo Wison, 1927-
Format: Book
Language:English
Published: Lund : CWK Gleerup, [1965]
Series:Lund business studies.
Subjects:

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Call Number: PN5304 .S35
 
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