Schyberger, B. W. (1965). Methods of readership research: A thesis on some of the methodological problems encountered when studying certain consumer habits and attitudes from a marketing point of view. CWK Gleerup.
Chicago Style (17th ed.) CitationSchyberger, Bo Wison. Methods of Readership Research: A Thesis on Some of the Methodological Problems Encountered When Studying Certain Consumer Habits and Attitudes from a Marketing Point of View. Lund: CWK Gleerup, 1965.
MLA (9th ed.) CitationSchyberger, Bo Wison. Methods of Readership Research: A Thesis on Some of the Methodological Problems Encountered When Studying Certain Consumer Habits and Attitudes from a Marketing Point of View. CWK Gleerup, 1965.
Warning: These citations may not always be 100% accurate.