APA (7th ed.) Citation

McCarthy, E. J., Grashof, J. F., & Brogowicz, A. A. (1981). Readings in basic marketing (3rd ed.). R.D. Irwin ; Irwin-Dorsey.

Chicago Style (17th ed.) Citation

McCarthy, E. Jerome, John F. Grashof, and Andrew A. Brogowicz. Readings in Basic Marketing. 3rd ed. Homewood, Ill. : Georgetown, Ont.: R.D. Irwin ; Irwin-Dorsey, 1981.

MLA (9th ed.) Citation

McCarthy, E. Jerome, et al. Readings in Basic Marketing. 3rd ed. R.D. Irwin ; Irwin-Dorsey, 1981.