APA (7th ed.) Citation

Sasser, W. E., & Vernon, J. M. (1970). Marketing simulation models: The problem of specification error. Marketing Science Institute.

Chicago Style (17th ed.) Citation

Sasser, W. Earl, and John M. Vernon. Marketing Simulation Models: The Problem of Specification Error. Cambridge, Mass.: Marketing Science Institute, 1970.

MLA (9th ed.) Citation

Sasser, W. Earl, and John M. Vernon. Marketing Simulation Models: The Problem of Specification Error. Marketing Science Institute, 1970.