Marketing simulation models : the problem of specification error /

Bibliographic Details
Main Author:	Sasser, W. Earl
Corporate Author:	Marketing Science Institute
Other Authors:	Vernon, John M. (John Mitcham), 1937-
Format:	Book
Language:	English
Published:	Cambridge, Mass. : Marketing Science Institute, 1970.
Series:	Working paper (Marketing Science Institute) Preliminary research report (Marketing Science Institute)
Subjects:	Sales forecasting. Marketing > Mathematical models.

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