The consumer's mind : a preliminary inquiry into the emerging problems of consumer evidence and the law /
| Main Author: | Gerlach, Gary G. |
|---|---|
| Corporate Author: | Marketing Science Institute |
| Format: | Book |
| Language: | English |
| Published: |
Cambridge, Mass. :
Marketing Science Institute,
1972.
|
| Series: | Working paper (Marketing Science Institute)
Preliminary research report (Marketing Science Institute) |
| Subjects: |
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