The consumer's mind : a preliminary inquiry into the emerging problems of consumer evidence and the law /

Bibliographic Details
Main Author:	Gerlach, Gary G.
Corporate Author:	Marketing Science Institute
Format:	Book
Language:	English
Published:	Cambridge, Mass. : Marketing Science Institute, 1972.
Series:	Working paper (Marketing Science Institute) Preliminary research report (Marketing Science Institute)
Subjects:	Consumer protection > Law and legislation > United States.

Remote Storage