The consumer's mind : a preliminary inquiry into the emerging problems of consumer evidence and the law /

Bibliographic Details
Main Author: Gerlach, Gary G.
Corporate Author: Marketing Science Institute
Format: Book
Language:English
Published: Cambridge, Mass. : Marketing Science Institute, 1972.
Series:Working paper (Marketing Science Institute)
Preliminary research report (Marketing Science Institute)
Subjects:

MARC

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245 1 4 |a The consumer's mind :  |b a preliminary inquiry into the emerging problems of consumer evidence and the law /  |c by Gary G. Gerlach. 
264 1 |a Cambridge, Mass. :  |b Marketing Science Institute,  |c 1972. 
300 |a 62 pages ;  |c 28 cm. 
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504 |a Includes bibliographical references. 
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830 0 |a Working paper (Marketing Science Institute) 
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