APA (7th ed.) Citation

Gerlach, G. G. (1972). The consumer's mind: A preliminary inquiry into the emerging problems of consumer evidence and the law. Marketing Science Institute.

Chicago Style (17th ed.) Citation

Gerlach, Gary G. The Consumer's Mind: A Preliminary Inquiry into the Emerging Problems of Consumer Evidence and the Law. Cambridge, Mass.: Marketing Science Institute, 1972.

MLA (9th ed.) Citation

Gerlach, Gary G. The Consumer's Mind: A Preliminary Inquiry into the Emerging Problems of Consumer Evidence and the Law. Marketing Science Institute, 1972.