| Tag |
First Indicator |
Second Indicator |
Subfields |
| LEADER |
00000cam a2200000 i 4500 |
| 001 |
in00000061362 |
| 005 |
20151007082714.0 |
| 008 |
751125q19741975mau b 00010 eng d |
| 035 |
|
|
|a (OCoLC)01854178
|
| 035 |
|
|
|9 AAF8289AM
|
| 040 |
|
|
|a ABC
|c ABC
|d OCL
|d TXA
|d UtOrBLW
|
| 049 |
|
|
|a TXAM
|c [930672]
|
| 090 |
|
|
|a HF6146.T42
|b R3
|
| 100 |
1 |
|
|a Ray, Michael L.
|
| 245 |
1 |
0 |
|a New directions for advertising pretesting research /
|c by Michael L. Ray, Scott Ward, Jerome B. Reed.
|
| 264 |
|
1 |
|a Cambridge, Mass. :
|b Marketing Science Institute,
|c 1974 or 1975.
|
| 300 |
|
|
|a 42 pages ;
|c 28 cm.
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a unmediated
|b n
|2 rdamedia
|
| 338 |
|
|
|a volume
|b nc
|2 rdacarrier
|
| 490 |
1 |
|
|a Marketing Science Institute. Working paper
|
| 490 |
1 |
|
|a Marketing Science Institute. Preliminary research report
|
| 500 |
|
|
|a "Summary report on an MSI special project: Experimentation to Improve Pretesting of Anti-Drug Abuse Education and Information Campaigns,' by Michael L. Ray, Scott Ward, and Gerald Lesser."
|
| 500 |
|
|
|a "Research supported by the National Institute of Mental Health (Contract NIMH-oc-72-156)."
|
| 504 |
|
|
|a Bibliography: pages 39-40.
|
| 650 |
|
0 |
|a Television advertising.
|
| 650 |
|
0 |
|a Drug abuse.
|
| 700 |
1 |
|
|a Ward, Scott,
|d 1942-
|
| 700 |
1 |
|
|a Reed, Jerome B.
|
| 710 |
2 |
|
|a Marketing Science Institute.
|
| 830 |
|
0 |
|a Working paper (Marketing Science Institute)
|
| 830 |
|
0 |
|a Preliminary research report (Marketing Science Institute)
|
| 999 |
|
|
|a MARS
|
| 999 |
f |
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|i 055cfdbc-873a-3d33-97a5-c8d520526525
|t 0
|
| 952 |
f |
f |
|p ric
|a Texas A&M University
|b Rellis Campus
|c Joint Library Facility
|d Remote Storage
|t 0
|e HF6146.T42 R3
|h Library of Congress classification
|i unmediated -- volume
|m A14802855987
|
| 998 |
f |
f |
|a HF6146.T42 R3
|t 0
|l Remote Storage
|