New directions for advertising pretesting research /

Bibliographic Details

Main Author:	Ray, Michael L.
Corporate Author:	Marketing Science Institute
Other Authors:	Ward, Scott, 1942-, Reed, Jerome B.
Format:	Book
Language:	English
Published:	Cambridge, Mass. : Marketing Science Institute, 1974 or 1975.
Series:	Working paper (Marketing Science Institute) Preliminary research report (Marketing Science Institute)
Subjects:	Television advertising. Drug abuse.