APA (7th ed.) Citation

Ray, M. L., Ward, S., & Reed, J. B. (1974). New directions for advertising pretesting research. Marketing Science Institute.

Chicago Style (17th ed.) Citation

Ray, Michael L., Scott Ward, and Jerome B. Reed. New Directions for Advertising Pretesting Research. Cambridge, Mass.: Marketing Science Institute, 1974.

MLA (9th ed.) Citation

Ray, Michael L., et al. New Directions for Advertising Pretesting Research. Marketing Science Institute, 1974.