Image evaluation of a department store : techniques for conducting the study /

Bibliographic Details
Main Author:	May, Eleanor G.
Corporate Author:	Marketing Science Institute
Format:	Book
Language:	English
Published:	Cambridge, Mass. : Marketing Science Institute, 1971.
Series:	Working paper (Marketing Science Institute) Preliminary research report (Marketing Science Institute)
Subjects:	Motivation research (Marketing) Advertising > Psychological aspects. Department stores.

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