How can research contribute to improved "marketing" in non-business organizations? /

Bibliographic Details
Main Author: Buzzell, Robert D. (Robert Dow), 1933-
Corporate Author: Marketing Science Institute
Format: Book
Language:English
Published: Cambridge, Mass. : Marketing Science Institute, 1970.
Series:Working paper (Marketing Science Institute)
Preliminary research report (Marketing Science Institute)
Subjects:

MARC

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