How can research contribute to improved "marketing" in non-business organizations? /

Bibliographic Details

Main Author:	Buzzell, Robert D. (Robert Dow), 1933-
Corporate Author:	Marketing Science Institute
Format:	Book
Language:	English
Published:	Cambridge, Mass. : Marketing Science Institute, 1970.
Series:	Working paper (Marketing Science Institute) Preliminary research report (Marketing Science Institute)
Subjects:	Marketing research.