How can research contribute to improved "marketing" in non-business organizations? /
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| Corporate Author: | |
| Format: | Book |
| Language: | English |
| Published: |
Cambridge, Mass. :
Marketing Science Institute,
1970.
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| Series: | Working paper (Marketing Science Institute)
Preliminary research report (Marketing Science Institute) |
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| Item Description: | "Presented to the Annual Conference of the American Marketing Association, Boston, September 1, 1970." |
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| Physical Description: | 14 pages, 1 unnumbered leaves ; 28 cm. |
| Bibliography: | Bibliography: leaf [15]. |