APA (7th ed.) Citation

Buzzell, R. D. (1970). How can research contribute to improved "marketing" in non-business organizations? Marketing Science Institute.

Chicago Style (17th ed.) Citation

Buzzell, Robert D. How Can Research Contribute to Improved "Marketing" in Non-business Organizations? Cambridge, Mass.: Marketing Science Institute, 1970.

MLA (9th ed.) Citation

Buzzell, Robert D. How Can Research Contribute to Improved "Marketing" in Non-business Organizations? Marketing Science Institute, 1970.