Behavioral research on personal selling : a review of some recent studies of interaction and influence processes in sales situations /
| Main Author: | Davis, Harry L. |
|---|---|
| Other Authors: | Silk, Alvin J. |
| Format: | Book |
| Language: | English |
| Published: |
Cambridge, Mass. :
Marketing Science Institute,
1971.
|
| Series: | Working paper (Marketing Science Institute)
Preliminary research report (Marketing Science Institute) |
| Subjects: |
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