Behavioral research on personal selling : a review of some recent studies of interaction and influence processes in sales situations /

Bibliographic Details
Main Author:	Davis, Harry L.
Other Authors:	Silk, Alvin J.
Format:	Book
Language:	English
Published:	Cambridge, Mass. : Marketing Science Institute, 1971.
Series:	Working paper (Marketing Science Institute) Preliminary research report (Marketing Science Institute)
Subjects:	Sales personnel > Psychological aspects. Selling > Psychological aspects.

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