Behavioral research on personal selling : a review of some recent studies of interaction and influence processes in sales situations /

Bibliographic Details
Main Author: Davis, Harry L.
Other Authors: Silk, Alvin J.
Format: Book
Language:English
Published: Cambridge, Mass. : Marketing Science Institute, 1971.
Series:Working paper (Marketing Science Institute)
Preliminary research report (Marketing Science Institute)
Subjects:

MARC

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300 |a 38 . ;  |c 28 cm. 
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650 0 |a Sales personnel  |x Psychological aspects. 
650 0 |a Selling  |x Psychological aspects. 
700 1 |a Silk, Alvin J. 
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