Behavioral research on personal selling : a review of some recent studies of interaction and influence processes in sales situations /
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Cambridge, Mass. :
Marketing Science Institute,
1971.
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| Series: | Working paper (Marketing Science Institute)
Preliminary research report (Marketing Science Institute) |
| Subjects: |
| Item Description: | "This working paper is based on material to appear in a chapter on "Small groups" written by the authors for Handbook of marketing research." |
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| Physical Description: | 38 . ; 28 cm. |
| Bibliography: | Bibliography: leaves 33-37. |