APA (7th ed.) Citation

Davis, H. L., & Silk, A. J. (1971). Behavioral research on personal selling: A review of some recent studies of interaction and influence processes in sales situations. Marketing Science Institute.

Chicago Style (17th ed.) Citation

Davis, Harry L., and Alvin J. Silk. Behavioral Research on Personal Selling: A Review of Some Recent Studies of Interaction and Influence Processes in Sales Situations. Cambridge, Mass.: Marketing Science Institute, 1971.

MLA (9th ed.) Citation

Davis, Harry L., and Alvin J. Silk. Behavioral Research on Personal Selling: A Review of Some Recent Studies of Interaction and Influence Processes in Sales Situations. Marketing Science Institute, 1971.