| Tag |
First Indicator |
Second Indicator |
Subfields |
| LEADER |
00000cam a2200000 i 4500 |
| 001 |
in00000053133 |
| 005 |
20201212065130.0 |
| 008 |
750923s1974 mauaf b 00010 eng |
| 010 |
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|a 75324990
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|c [1492091]
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| 050 |
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|a HF5827
|b .W54
|
| 082 |
0 |
|
|a 659.1
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| 100 |
1 |
|
|a Wilkie, William L.
|
| 245 |
1 |
0 |
|a Comparison advertising :
|b issues and prospects /
|c by William L. Wilkie and Paul Farris.
|
| 264 |
|
1 |
|a [Cambridge, Mass.] :
|b Marketing Science Institute,
|c 1974.
|
| 300 |
|
|
|a iii, 44 pages, 3 unnumbered leaves of plates :
|b illustrations ;
|c 28 cm.
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a unmediated
|b n
|2 rdamedia
|
| 338 |
|
|
|a volume
|b nc
|2 rdacarrier
|
| 490 |
1 |
|
|a Working paper - Marketing Science Institute ; P-43-A
|
| 490 |
1 |
|
|a Preliminary research report - Marketing Science Institute
|
| 504 |
|
|
|a Bibliography: pages 41-43.
|
| 650 |
|
0 |
|a Comparative advertising.
|
| 700 |
1 |
|
|a Farris, Paul W.
|
| 710 |
2 |
|
|a Marketing Science Institute.
|
| 830 |
|
0 |
|a Working paper (Marketing Science Institute)
|
| 830 |
|
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|a Preliminary research report (Marketing Science Institute)
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|m A14802854795
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| 998 |
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