Comparison advertising : issues and prospects /

Bibliographic Details

Main Author:	Wilkie, William L.
Corporate Author:	Marketing Science Institute
Other Authors:	Farris, Paul W.
Format:	Book
Language:	English
Published:	[Cambridge, Mass.] : Marketing Science Institute, 1974.
Series:	Working paper (Marketing Science Institute) Preliminary research report (Marketing Science Institute)
Subjects:	Comparative advertising.