APA (7th ed.) Citation

Wilkie, W. L., & Farris, P. W. (1974). Comparison advertising: Issues and prospects. Marketing Science Institute.

Chicago Style (17th ed.) Citation

Wilkie, William L., and Paul W. Farris. Comparison Advertising: Issues and Prospects. [Cambridge, Mass.]: Marketing Science Institute, 1974.

MLA (9th ed.) Citation

Wilkie, William L., and Paul W. Farris. Comparison Advertising: Issues and Prospects. Marketing Science Institute, 1974.