| Tag |
First Indicator |
Second Indicator |
Subfields |
| LEADER |
00000cam a2200000 i 4500 |
| 001 |
in00000039277 |
| 005 |
20151007081625.0 |
| 008 |
750128s1972 mau 00010 eng u |
| 035 |
|
|
|a (OCoLC)01154173
|
| 035 |
|
|
|9 AAF6665AM
|
| 040 |
|
|
|c DRB
|d TXA
|d UtOrBLW
|
| 049 |
|
|
|a TXAM
|c [930662]
|
| 090 |
|
|
|a HF6146.T42
|b W344
|
| 100 |
1 |
|
|a Ward, Scott,
|d 1942-
|
| 245 |
1 |
0 |
|a Children's perceptions, explanations and judgements of television advertising :
|b a further exploration /
|c by Scott Ward, Greg Reale, David Levinson.
|
| 264 |
|
1 |
|a Cambridge, Mass. :
|b Marketing Science Institute,
|c 1972.
|
| 300 |
|
|
|a 17 pages, 20 unnumbered pages ;
|c 28 cm.
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a unmediated
|b n
|2 rdamedia
|
| 338 |
|
|
|a volume
|b nc
|2 rdacarrier
|
| 490 |
1 |
|
|a Working paper - Marketing Science Institute ; P-60
|
| 490 |
1 |
|
|a Preliminary research report - Marketing Science Institute
|
| 504 |
|
|
|a Bibliography: page [36].
|
| 650 |
|
0 |
|a Television advertising.
|
| 650 |
|
0 |
|a Television and children.
|
| 700 |
1 |
|
|a Reale, Greg.
|
| 700 |
1 |
|
|a Levinson, David.
|
| 710 |
2 |
|
|a Marketing Science Institute.
|
| 830 |
|
0 |
|a Working paper (Marketing Science Institute)
|
| 830 |
|
0 |
|a Preliminary research report (Marketing Science Institute)
|
| 999 |
|
|
|a MARS
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| 999 |
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|i 55e55bc4-959d-37be-9c47-103ff79a40a6
|t 0
|
| 952 |
f |
f |
|p ric
|a Texas A&M University
|b Rellis Campus
|c Joint Library Facility
|d Remote Storage
|t 0
|e HF6146.T42 W344
|h Library of Congress classification
|i unmediated -- volume
|m A14802856030
|
| 998 |
f |
f |
|a HF6146.T42 W344
|t 0
|l Remote Storage
|