Children's perceptions, explanations and judgements of television advertising : a further exploration /

Bibliographic Details

Main Author:	Ward, Scott, 1942-
Corporate Author:	Marketing Science Institute
Other Authors:	Reale, Greg, Levinson, David
Format:	Book
Language:	English
Published:	Cambridge, Mass. : Marketing Science Institute, 1972.
Series:	Working paper (Marketing Science Institute) Preliminary research report (Marketing Science Institute)
Subjects:	Television advertising. Television and children.