Ward, S., Reale, G., & Levinson, D. (1972). Children's perceptions, explanations and judgements of television advertising: A further exploration. Marketing Science Institute.
Chicago Style (17th ed.) CitationWard, Scott, Greg Reale, and David Levinson. Children's Perceptions, Explanations and Judgements of Television Advertising: A Further Exploration. Cambridge, Mass.: Marketing Science Institute, 1972.
MLA (9th ed.) CitationWard, Scott, et al. Children's Perceptions, Explanations and Judgements of Television Advertising: A Further Exploration. Marketing Science Institute, 1972.
Warning: These citations may not always be 100% accurate.