The adoption of industrial products ; an exploration of the influence of "management attitudes" on acceptance of two industrial innovations /

Bibliographic Details
Main Author: Baker, Michael J., 1935-
Corporate Author: Marketing Science Institute
Format: Book
Language:English
Published: Cambridge, Mass. : Marketing Science Institute, 1971.
Series:Working paper (Marketing Science Institute)
Preliminary research report (Marketing Science Institute)
Subjects:

MARC

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245 1 4 |a The adoption of industrial products ;  |b an exploration of the influence of "management attitudes" on acceptance of two industrial innovations /  |c by Michael J. Baker. 
264 1 |a Cambridge, Mass. :  |b Marketing Science Institute,  |c 1971. 
300 |a iii, 61 pages :  |b illustrations ;  |c 28 cm. 
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504 |a Includes bibliographical references. 
650 0 |a New products. 
650 0 |a Technological innovations. 
650 0 |a Diffusion of innovations. 
710 2 |a Marketing Science Institute. 
830 0 |a Working paper (Marketing Science Institute) 
830 0 |a Preliminary research report (Marketing Science Institute) 
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