The adoption of industrial products ; an exploration of the influence of "management attitudes" on acceptance of two industrial innovations /

Bibliographic Details

Main Author:	Baker, Michael J., 1935-
Corporate Author:	Marketing Science Institute
Format:	Book
Language:	English
Published:	Cambridge, Mass. : Marketing Science Institute, 1971.
Series:	Working paper (Marketing Science Institute) Preliminary research report (Marketing Science Institute)
Subjects:	New products. Technological innovations. Diffusion of innovations.