Listerine corrective advertising evaluation day-after recall testing /

Bibliographic Details
Corporate Authors: Burke Marketing Research, Inc, United States. Federal Trade Commission
Format: Book
Language:English
Published: [Washington] : [U.S. FTC], [1979]
Subjects:

MARC

Tag First Indicator Second Indicator Subfields
LEADER 00000cam a2200000 a 4500
001 in00000028157
005 20151007060012.0
008 780223s1979 dcu f00010 eng d
035 |a (OCoLC)03663878 
035 |9 AAB9849AM 
040 |a FTC  |c FTC  |d m/c  |d TXA  |d UtOrBLW 
049 |a TXAM  |c [A11650166] 
050 4 |a HF6161.M8  |b B8 1979 
110 2 |a Burke Marketing Research, Inc. 
245 1 0 |a Listerine corrective advertising evaluation day-after recall testing /  |c prepared for the Federal Trade Commission ; submitted by Burke Marketing Research, Inc. 
264 1 |a [Washington] :  |b [U.S. FTC],  |c [1979] 
300 |a 41 pages, 30 unnumbered pages ;  |c 28 cm. 
336 |a text  |b txt  |2 rdacontent 
337 |a unmediated  |b n  |2 rdamedia 
338 |a volume  |b nc  |2 rdacarrier 
500 |a "September 1979." 
650 0 |a Mouthwashes  |x Advertising. 
650 0 |a Corrective advertising. 
710 1 |a United States.  |b Federal Trade Commission. 
999 |a MARS 
999 f f |s 3928a6c0-41a6-3888-8eb7-f380842c1695  |i dc18d578-2898-3def-ade2-62e956bb6635  |t 0 
952 f f |p ric  |a Texas A&M University  |b Rellis Campus  |c Joint Library Facility  |d Remote Storage  |t 0  |e HF6161.M8 B8 1979  |h Library of Congress classification  |i unmediated -- volume  |m A14811650166 
998 f f |a HF6161.M8 B8 1979  |t 0  |l Remote Storage