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Listerine corrective advertising evaluation day-after recall testing /

Bibliographic Details
Corporate Authors: Burke Marketing Research, Inc, United States. Federal Trade Commission
Format: Book
Language:English
Published: [Washington] : [U.S. FTC], [1979]
Subjects:
Mouthwashes > Advertising.
Corrective advertising.

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Call Number: HF6161.M8 B8 1979
 
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HF6161.M8 B8 1979 Available