Listerine corrective advertising evaluation day-after recall testing /

Bibliographic Details
Corporate Authors:	Burke Marketing Research, Inc, United States. Federal Trade Commission
Format:	Book
Language:	English
Published:	[Washington] : [U.S. FTC], [1979]
Subjects:	Mouthwashes > Advertising. Corrective advertising.

Description
Item Description:	"September 1979."
Physical Description:	41 pages, 30 unnumbered pages ; 28 cm.