Point-of-purchase behavior and price perceptions of supermarket shoppers /

Bibliographic Details
Main Author: Dickson, Peter R.
Corporate Author: Marketing Science Institute. Research Program
Other Authors: Sawyer, Alan G.
Format: Book
Language:English
Published: Cambridge, Mass. : Marketing Science Institute, c1986.
Series:Working paper (Marketing Science Institute)
Report (Marketing Science Institute) ; 86-102.
Subjects:

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