Point-of-purchase behavior and price perceptions of supermarket shoppers /

Bibliographic Details
Main Author:	Dickson, Peter R.
Corporate Author:	Marketing Science Institute. Research Program
Other Authors:	Sawyer, Alan G.
Format:	Book
Language:	English
Published:	Cambridge, Mass. : Marketing Science Institute, c1986.
Series:	Working paper (Marketing Science Institute) Report (Marketing Science Institute) ; 86-102.
Subjects:	Price marks. Pricing. Consumers' preferences. Supermarkets > Prices.

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